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EveryTechEver > Blog > Lifestyle > Entertainment > Spotify is testing with a TikTok-style video feed in its app
Entertainment

Spotify is testing with a TikTok-style video feed in its app

RV Cuarto
Last updated: November 26, 2021 10:44 PM
RV Cuarto
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Short vertical clips with iconic music playing in the background helped TikTok become a billion-dollar company. Spotify, the music streaming service, appears to be exploring a feature that displays a feed of vertical videos, emulating an empire that other digital businesses want to mimic.

Discover is the name of the functionality, which was discovered by Chris Messina in a Spotify TestFlight build (TestFlight is the iOS way for developers to release beta versions). In the app’s UI, there’s a new tab called Discover.

Not only that, @Spotify Discover is basically a pared down version of a TikTok-style feed of vertical music videos (likely using their canvas format) that you can like or skip.#NewSpotify pic.twitter.com/hpOEZ8v9bl

— Chris Messina (@chrismessina) November 24, 2021

Users may navigate through clips by swiping vertically, and they can like a clip by pressing the heart button, a rather familiar design that clearly takes inspiration from TikTok.

When TechCrunch inquired about the Discover function, Spotify was terse, merely stating that it is a test to determine if the concept has any validity, implying that Discover may be scrapped before a wider rollout. Alternatively, if it proves to be popular, it could be made available to all users in a future update.

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Spotify isn’t afraid to steal concepts from other businesses. Greenroom, a competitor to Clubhouse, was recently created, and it was also testing a Stories feature in January. Though it is far from alone in this, see, for example, Clubhouse is also a competitor of Twitter’s Spaces. Users may swipe vertically to explore between the clips and tap the heart icon to like a clip, a rather familiar layout that clearly takes inspiration from TikTok.

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ByRV Cuarto
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RV Cuarto is the founder and editor-in-chief of EveryTechEver, a startup team of writers and researchers. He started in tech journalism in the early days of 2012 as the founder of the successful tech site Nokia Revolution. His belt of experience spans across the industry, from consumer electronics, data operations, and cloud computing, with several brands including Dell, Nokia, Realme, and Huawei. He is also an HIV advocate and a public speaker. He spends his free time singing, playing mobile games, and experimenting with new recipes in his kitchen. Follow him on Tiktok.
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