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EveryTechEver > Blog > Mobile > Canalys: smartphone market share declines 11% in Q2
Mobile

Canalys: smartphone market share declines 11% in Q2

With a 21% market share, Samsung continued to hold the top spot, followed by Apple's 17% market share.

RV Cuarto
Last updated: July 19, 2023 4:04 AM
RV Cuarto
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Photo by Antoni Shkraba: https://www.pexels.com/photo/close-up-of-people-texting-6321659/
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After six consecutive quarters of declining shipments, the smartphone market share is in bad health, but according to Canalys, there is light at the end of the tunnel as analysts have already begun to notice signs of recovery.

Even with the slight improvement above the 12% fall in Q1, global smartphone shipments still declined 11% year over year. Vendors are attempting to move out older models to accommodate new launches. Therefore, inventory is decreasing. A supply of essential components is also something they are working to guarantee as insurance against a sudden price increase.

smartphone market share
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The Top 5 smartphone manufacturers kept their rankings from the prior quarter, albeit some fell more than others (Apple fell from 21% in Q1 to 17% in Q2, while Samsung remained comparatively consistent, falling from 22% to 21%).

source: Canalys

On the strength of the robust demand for new Redmi models, Xiaomi increased by two percentage points. Similarly, the inexpensive Y-series from Vivo is proving to be very popular. In the Asia-Pacific area, Oppo and OnePlus are doing well in their primary markets. Notably, Canalys follows Vivo individually but mixes the data from Oppo and OnePlus.

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According to Le Xuan Chiew, an Analyst at Canalys, “Oppo, vivo, Transsion, and Xiaomi are increasing their smartphone market share in the sub-$200 price band through stronger sales incentives and retail aggression.” It’s not just them. According to Canalys, “growing channel investments in the form of channel incentives and targeted marketing campaigns to stimulate consumer demand for new launches, driving channel activity” have been made.

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TAGGED:analysisAppleCanalysOppoSamsungsmartphone market sharevivoXiaomi

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ByRV Cuarto
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RV Cuarto is the founder and editor-in-chief of EveryTechEver, a startup team of writers and researchers. He started in tech journalism in the early days of 2012 as the founder of the successful tech site Nokia Revolution. His belt of experience spans across the industry, from consumer electronics, data operations, and cloud computing, with several brands including Dell, Nokia, Realme, and Huawei. He is also an HIV advocate and a public speaker. He spends his free time singing, playing mobile games, and experimenting with new recipes in his kitchen. Follow him on Tiktok.
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