Brawl Stars, one of the world’s most popular mobile games*, has partnered with Nickelodeon’s SpongeBob SquarePants to mark the show’s 25th anniversary by reimagining the world of Bikini Bottom inside the game.
Supercell, the developers of Brawl Stars, identified SpongeBob SquarePants as the perfect fit for the game’s humourous, high-energy action.
As part of the takeover, SpongeBob characters like El Primo SpongeBob, Patrick, Mr. Krabs, Squidward, and Sandy join Brawls on the new Bikini Bottom map. Special power-ups like the Krabby Patty and themed modes, such as Jellyfishing, bring fresh chaos to the game.
Supercell has teamed up with John Cena to helm its hilarious launch commercial. John Cena brings his signature energy to the commercial, relaxing on a yacht and playing Brawl Stars until his phone falls into the ocean.
John Cena said: “As a longtime fan of Supercell games and having watched SpongeBob for years, there was definitely a nostalgic component that drew me to the partnership. SpongeBob inside Brawl Stars is absolutely wild and I’m all for it – it’s the epic entertainment tag team fans have been waiting for!”
Frank Keienburg, Brawl Stars General Manager, said: “Bringing SpongeBob into the world of Brawl Stars has been on our radar for a while. The worlds of Bikini Bottom and Starr Park complement each other well and considering our community’s love for SpongeBob memes, we were confident our players would like to see a collab happen! It’s been super fun to see our team bring this to life and be part of this special 25th anniversary for the SpongeBob franchise.”
Doug Rosen, SVP, Games and Emerging Media, Paramount, said: “Bringing SpongeBob SquarePants into Brawl Stars is an exciting opportunity to unite two beloved franchises with vibrant communities. We know fans will love playing as the cast of characters from Bikini Bottom in the fast-paced world of Brawl Stars and we can’t wait to see how they play and explore.”
Players can download Brawl Stars on iOS or Android and dive into the fun with SpongeBob and Bikini Bottom characters.
About Supercell
Supercell is a game company based in Helsinki, Finland, with offices in San Francisco, Seoul, and Shanghai. Since 2010, Supercell has launched global hits: Hay Day, Clash of Clans, Clash Royale, Brawl Stars, and Squad Busters. Supercell’s dream is to create games that as many people as possible play for years and that are remembered forever.
