Sony has unveiled a revolutionary new display technology that combines proprietary signal processing with individual RGB LED control, promising significant improvements in color accuracy, brightness, and overall visual quality. This innovative technology doesn’t rely on OLED, but Sony claims it can deliver comparable or even superior performance in certain aspects. The key feature of this system is the precise control over the red, green, and blue LEDs, enabling the display to achieve more vibrant, accurate colors and a wider color gamut. This setup ensures that even large screens can deliver punchy colors without sacrificing detail, making it ideal for a variety of applications, from entertainment to professional content creation.
The technology offers impressive coverage, reaching 99% of the DCI-P3 color space and about 90% of the ITU-R BT.2020 color gamut. This means the displays can deliver rich, true-to-life colors, whether for cinematic content or high-end gaming experiences. Additionally, the zonal peak brightness exceeds 4,000 cd/m², a crucial factor for HDR (High Dynamic Range) content, making bright highlights and dark shadows more vivid and detailed than ever before.
One of the standout features of this display technology is its advanced backlight control, which resolves several issues traditionally associated with OLED panels. For example, it addresses problems like overbrightened highlights, crushed blacks, and difficulties in rendering intermediate tones. This makes for a more natural and balanced picture, even in complex scenes with both dark and bright elements.
Sony has partnered with MediaTek for the control processors, ROHM for the LED drive ICs, and Sanan Optoelectronics for the LEDs. This groundbreaking display technology is set to make its way into both consumer televisions and professional displays for content creation, with mass production expected to begin later this year.
