Introducing Pixel 6 and Pixel 6 Pro, inspired by you and powered by Google Tensor—fresh Google’s new technology created specifically for Pixel. Pixel just continues getting better with feature updates and 5 years of security updates.
The all-day Adaptive Battery conserves battery power for the apps you use the most. Capture a moment exactly as you experienced it with the Pixel Cameras. The Personal Safety software and the new Titan M2TM security chip work together to keep you, your belongings, and your privacy safe — The Pro comes with a pro-level telephoto lens, a 120Hz Smooth Display with LTPO technology, and other features. Pixel just keeps getting better, with feature drops and 5 years of security updates.
With the new Pixel, you receive Google Tensor AI enhancements, 90Hz frame rates, 2GB more RAM, a significantly enhanced main camera sensor, somewhat higher water resistance (IP68 vs. IP67), and greater protection with GG Victus (rather than GG 3), and five years of maintenance rather than just three. Unless you’re on a tight budget, the Pixel 6 appears to be the best phone to buy. Unless you want even more power with the Pixel 6 Pro.
Apple shoots the film Life Is But a Dream entirely on iPhone
The latest installment in Apple’s “Shot on iPhone” ad campaign.
“Life Is But a Dream,” directed by Park, is the first project in Apple’s “Shot on iPhone” marketing campaign that was wholly created, shot, and edited in Korea. (You can watch Park’s film below or here.)
The film tells a strange story that includes both a wedding and a burial by combining martial arts with romance, dark humor, and pansori (판소리), Korea’s traditional musical storytelling approach.
An undertaker digs through an abandoned cemetery to steal a coffin for the burial of “White Marten,” a warrior who died rescuing a hamlet, in the 21-minute film. He accidentally awakens the ghost of an ancient swordsman while digging. When that ghost seeks to reclaim its coffin, it awakens White Marten’s recently deceased spirit: two youthful spirits who are now crossing blades… or emotions? Is it all a dream, or is it all one long night’s dream?
Yoo Hae-jin (the undertaker), Kim Ok-vin (White Marten), and Park Jeong-min (Park Jeong-min) are among the Korean actors in the film (the swordsman).
“Life Is But a Dream” appears to begin as a horror picture, but it quickly transforms into a fantasy, martial arts, rom-com, and musical. In a behind-the-scenes movie published accompanying the film, Park explains, “It’s a story I’ve always wanted to tell. I didn’t think of a certain camera when I was writing it. What’s incredible is that we can turn a tale like this into a film using only an iPhone.”
Park has experience shooting on an iPhone, having worked on “Oldboy,” “Thirst,” “The Handmaiden,” and HBO’s upcoming limited series “The Sympathizer.” On an iPhone 4, he shot “Night Fishing,” a short film that won the Golden Bear for short film at the 61st Berlin International Film Festival in 2011.
The iPhone 13 Pro and iPhone 13 Pro Max were used to film “Life Is But a Dream.” Cinematic mode, macro video, Night Mode, Ultra Wide Camera, Telephoto camera, optical image stabilization, and ProRes video recording were among the features used by the team on the current models of Apple’s flagship phones.
Jang Young-gyu composed the film’s original score. It will run on Apple.com, the Apple TV app, and Apple Music, as well as on broadcast, digital, social, and out-of-home media.
A small creature appears in the Samsung Galaxy S22 Ultra ad
The Galaxy S22 Ultra is a Note with a different moniker, but the device’s most distinctive feature is the five circular camera cutouts on the rear. Samsung has taken full advantage of the fact that the design reminds one of a spider in a new commercial.
This new Galaxy S22 Ultra ad, which was released in Germany, features a tarantula as a pet spider who spots a Galaxy S22 Ultra billboard being put up across the street, and the spider is enthralled by the billboard until it is pulled down. The happy conclusion, however, is that the Galaxy S22 Ultra is eventually returned to the owner. “Love knows no bounds,” says the ad’s tagline, which can be translated as “Love knows no bounds.”
The spider’s design is extremely similar to that of Lucas the Spider, a popular children’s cartoon, and it’s a sweet ad all the way through.
The fact that Samsung has chosen to embrace this part of the phone’s design, especially in this fashion, is startling. The Galaxy S22 Ultra ad is certain to arouse arachnophobia, and the camera module itself has the potential to arouse trypophobia, which is a dread of tightly packed holes or protrusions in a repeated pattern.
Snapdragon is now a standalone product brand
The company will also unveil Snapdragon 8 Gen1 on its tech summit on Nov. 30.
Qualcomm is said to be changing the name of their next flagship Snapdragon 8-series processor. However, the firm said on Monday that it is making even more significant changes to the popular mobile chipset brand.
Qualcomm is hosting its next Snapdragon Tech Summit next week, but in the meantime, the company has announced that its Snapdragon division will be a “standalone product brand with specific ties to the Qualcomm brand where appropriate,” adding, “We’re giving Snapdragon room for continued recognition and relevance with current fans, as well as for discovery and resonance with new fans.”
Thankfully, the suffix “5G” will be phased out of mobile platform names in the future, as 5G has become pervasive enough to no longer be necessary. Qualcomm has already stated that it will exclusively release 5G-capable mobile platforms from now on, so there’s no need to state the obvious.
Qualcomm also published a new marketing video to coincide with the event, marking the start of a “new era” for the brand. Apart from a few enigmatic references to the number 8, it doesn’t give much information. Previous Qualcomm trailers ended with a depiction of a processor chip accompanied by the SoC’s official name. The image of a mobile processor, on the other hand, is merely branded with the number 8 in this case.
It appears to back up previous reports that the Snapdragon 898 might be renamed. Qualcomm is considering dubbing the new SoC “Snapdragon 8 Gen1,” according to leaker Ice Universe.
The rumored name change appeared to be Qualcomm’s approach of getting around the 8-series naming scheme at the time. The following entry was rumored to be called Snapdragon 898, implying that its successor could not be named after a three-digit number beginning with 8 and having a greater value.
The name “Snapdragon 8 Gen1” was not finalized yet, according to Ice Universe, but it was the “naming logic” Qualcomm was exploring for the move. With the news of Qualcomm’s mobile chipset becoming an independent brand and beginning a new era, some tech aficionados were also perplexed as to why Qualcomm would call the next chipset “Gen1.” Now, calling the rumored Snapdragon 898 a first-generation product makes more sense.
Qualcomm’s next Snapdragon Tech Summit will take place on Tuesday, Nov. 30. The Snapdragon 888’s successor is likely to be announced during the keynote talk at these events.
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