JG Superstore has officially opened its first flagship store at 3F Annex, SM City North EDSA. This launch marks a major milestone for the brand and for the growing creative industry in the Philippines.
The JG Superstore North EDSA location is currently the biggest camera store in the Philippines. It brings together a wide selection of cameras, photo and video accessories, content creation tools, and creator gear. Top brands such as Canon, Sony, Fujifilm, Nikon, DJI, Insta360, Lumix, Kodak, Godox, SmallRig, Ulanzi, Yamaha, and SanDisk are all available under one roof.
A Creative Hub Built for Every Filipino
More than a retail space, JG Superstore North EDSA serves as a go-to destination for photographers, videographers, content creators, hobbyists, live sellers, professionals, and Filipinos who want to start or grow their creative journey. At its core, the store runs on one clear mission: to empower Filipino creatives, one Juan Gadget at a time.
“JG Superstore North EDSA is more than just a store for us. It represents our passion and long-term commitment to the creative industry,” said Jill Tan, co-founder and vice president of JG. “We know how important it is to equip Filipino creatives not only with quality products, but also with learning opportunities, expert support, and a community that helps them grow.”
From Online Store to Flagship Destination
JG Superstore started as an award-winning e-commerce store on Lazada and Shopee. Since then, the brand has grown into a physical destination that brings it closer to its customers. Through this flagship store, shoppers can now explore products hands-on, ask questions, compare gear, learn from experts, and connect with people who share the same passion for creating.
Furthermore, JG Superstore North EDSA goes beyond product selection. It also creates space for learning, upgrading, and building confidence in one’s craft.
Learn, Trade, and Grow with JG Academy
Through JG Academy, the store hosts regular workshops led by experts in photography, videography, content creation, and other creative fields. These sessions help beginners, enthusiasts, and professionals grow their skills, stay updated with industry trends, and continue learning from people with real experience in the field.
In addition, the store features the JG Camera Trade-In program, which lets customers upgrade their gear more conveniently. For those who want to start or upgrade on a budget, the JG Used Cameras section offers accessible options for owning quality camera equipment.
Grand Opening Experience
To celebrate the opening, JG Superstore prepared a lineup of experiential activities. Guests could discover, try, and enjoy the latest gear and creative setups. Activities included live selling sessions, open shoot cosplay photography, camera cleaning, and a podcast setup experience where guests tried tools for recording, streaming, and content production.
Moreover, executives and representatives from leading camera and creator gear brands attended the event — including Canon, Sony, Fujifilm, Nikon, Lumix, and DJI. Top photographers, videographers, industry professionals, and content creators also joined the celebration. Together, they made the grand opening a true gathering of the Filipino creative community.
Visit JG Superstore North EDSA
Whether you are buying your first camera, upgrading to a professional setup, building a podcast kit, improving a live selling station, or exploring new tools for content creation, JG Superstore is a trusted partner at every stage of the journey.
JG Superstore North EDSA is located at 3F Annex, SM City North EDSA.
For more information, visit www.jgsuperstore.com or follow @jgsuperstore on Facebook, Instagram, and TikTok.
For media inquiries, contact: events.jgsuperstore@gmail.com
