At CES 2025, Sony revealed its “Creative Entertainment Vision” for the next decade, with a focus on empowering creativity. Hiroki Totoki, Sony’s President, COO, and CFO, led the press conference on January 6, where the company introduced key initiatives aimed at enhancing creative freedom.
These include innovations like a new vehicle processing system and advanced solutions for spatial content creation.
PXO AKIRA: Introducing a New Vehicle Processing System
Sony’s PXO AKIRA, showcased at CES 2025, is a game-changing system for vehicle filming. It improves safety, reduces costs, and boosts creativity with a robotic crane, motion platform, LED tech, and digital twin tools. This all-in-one solution uses Virtual Production to film vehicles in any environment. Additionally, Sony introduced a 3D reconstruction tool that allows users to capture real-world scenes and transform them into immersive, 3D digital backgrounds.
XYN: A New Solution for Creating Spatial Content
XYN is an integrated software and hardware solution designed to help create spatial content, using advanced imaging, sensing, and display technologies. It employs proprietary algorithms to capture and reproduce objects, human motion, and backgrounds from real-world spaces with precision. This ensures efficient reproduction in 3D CGI environments. Currently under development, XYN is a key part of Sony’s long-term vision for the future of content creation.
More Announcements!
Sony also showcased exciting projects aimed at expanding the world of game IPs. This includes a Ghost of Tsushima: Legends anime, the Crunchyroll Manga app, and the release month for The Last of Us season 2.
Sony is exploring new ways to enhance content IP with location-based entertainment, using video, audio, and haptics. At CES 2025, they showcased a The Last of Us concept with high-def visuals, 3D sound, and olfactory tech, opening new creative possibilities for creators.
