By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
EveryTechEverEveryTechEver
  • News
    NewsShow More
    Globe 5G network expands to 237 sites in VisMin
    2 Min Read
    Samsung shares its connected device vision at CES 2023
    10 Min Read
    Kyndryl Reveals Eight Tech Trends to Watch in 2023
    6 Min Read
    Globe and SM Advantage Card (SMAC) #UniteVsHunger
    3 Min Read
    Globe 5G unleashes gamers’ potential in ESGS 2022
    4 Min Read
  • Tech
    • Mobile
    • Computing
    • Auto
    • Cybersecurity
    • FinTech
  • Gaming
    GamingShow More
    Predator Gaming partners with Blacklist International
    2 Min Read
    Predator x Blacklist Dota 2 Team is Here
    4 Min Read
    RAZER launches the new RAZER NAGA V2 PRO
    7 Min Read
    Acer’s Asia Pacific Predator League 2022 Concludes
    4 Min Read
    Philippine Teams Dominate Predator League 2022 Championship
    4 Min Read
  • Lifestyle
    • Entertainment
    • Shopping
    • Appliances
    • Wellness
  • How-To
  • Reviews
    ReviewsShow More
    HONOR X9a 5G Review: Toughest OLED Curved Screen Phone
    realme 10 Review: The new midrange king
    HUAWEI nova Y61: Best value phone for the holidays
    vivo Y16 Review: More storage ’cause Memory is Priceless
    OPPO A76 Review: An eye candy all-rounder
  • About Us
    • Contact Us
Search
  • Contact
  • Blog
  • Complaint
  • Advertise
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Reading: Home Credit announces Moira dela Torre as their latest ambassador
Share
Sign In
Notification Show More
Latest News
Smartphones that have changed the way we shoot videos
Features Mobile
HONOR X9a 5G now available in PH, priced at Php 16,990
Mobile
ZTE Axon 40 Pro shots teased in the Philippines
Mobile
ZTE is making a comeback in PH with its Axon 40 series
Mobile
Jumpstart your money goals with Maya this 2023
FinTech
Aa
EveryTechEverEveryTechEver
Aa
  • News
  • Tech
  • Gaming
  • Lifestyle
  • How-To
  • Reviews
  • About Us
Search
  • News
  • Tech
    • Mobile
    • Computing
    • Auto
    • Cybersecurity
    • FinTech
  • Gaming
  • Lifestyle
    • Entertainment
    • Shopping
    • Appliances
    • Wellness
  • How-To
  • Reviews
  • About Us
    • Contact Us
Have an existing account? Sign In
Follow US
  • Contact
  • Blog
  • Complaint
  • Advertise
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
EveryTechEver > Blog > Lifestyle > Home Credit announces Moira dela Torre as their latest ambassador
Lifestyle

Home Credit announces Moira dela Torre as their latest ambassador

RV Cuarto
Last updated: 2022/07/17 at 1:28 AM
RV Cuarto
Share
SHARE

Home Credit Philippines (HCPH), the country’s leading consumer finance company, introduced singer-songwriter, Moira dela Torre, as the brand’s ambassador for its “Para sa Life” campaign that aims to share a message of hope for a better life for Filipinos.

Moira, the most-streamed Filipina artist for bigness, performed the theme song “Para Sa Life” in Home Credit campaign video. 

“I loved it. It was so special to me,” Moira said, pertaining to the song.  “I’m glad that Home Credit gives me the opportunity to be their ambassador so I can give voice to that wonderful song to inspire more Filipinos,” she added.

moira dela torre

The singer-songwriter behind the hit songs “Malaya,” “Tagpuan,” and many more believe that Home Credit’s new campaign can touch the hearts of millions of Filipinos.

“I really love that Home Credit allows us to have somebody to rely on. Back in college, I really wanted to buy a microwave for myself since I was living alone. But I knew that it was impossible for me to get one since I couldn’t afford it in cash,” Moira said laughing.  

“Now, I love that Home Credit provides us the accessibility to purchase the things we need in life while giving us the flexibility in our payment terms. And I’m happy that someone out there, who I once was like, can now buy their microwave because of Home Credit,” Moira added.

This campaign of Home Credit aims to inspire more Filipinos, be it young professionals, couples starting a family, and those who have already established their lives — to pursue their life’s dreams, Para sa Life.

Bringing Home Credit Closer, Relatable to Filipinos 

Sheila Paul, HCPH’s Chief Marketing Officer, expressed her delight in the song is an inspiration to individuals who aspire to financial stability.

“This new song of Home Credit encapsulates the brand’s promise of companionship through the use of our easily accessible and affordable financial products for our Filipino consumers. Also, the song relays that Home Credit is ideal for young families and starting individuals who aspire to establish their lifelong plans and helping them turn small dreams into reality,” she shared.

Homonym, an agency specializing in sonic branding and end-to-end music and audio marketing solutions, helped Home Credit’s “Para sa Life” campaign with an effective combination of sight and sounds.   

“Marketing strategies have turned to visual messaging these past two years and now, marketers are on the lookout to explore other senses that can work. This is where Sonic Branding comes in. It is a strategic, purposeful, and consistent use of sound and music in branding and marketing to shape perception and behavior,” said Homonym founder and chief executive Mike Constantino.

moira dela torre

By using studies that provide insight into the music habits of Filipino consumers, Homonym was able to determine Home Credit’s brand essence and fine-tuned it with the preferences of the target market to produce a melody that portrays a positive vibe and the feeling of trust and respect.

“Sight targets the brain while sound targets emotions thus eliciting feelings. By creating that emotional connection with the brand’s own signature sound, it will create a long-lasting effect on the target audience and increase familiarity with the brand,” he added.

Paul believed that tapping Homonyms in the campaign made Filipinos relate to the message Home Credit wanted to convey.

“As a reliable financial partner of Filipinos, Home Credit has a greater mission of helping its consumers better manage their finances and promote financial inclusion. With music as a huge part of our lives, we at Home Credit saw the value of building our sonic identity and communicating our messages through music to make more people relate to the message of hope and trust that we are trying to convey,” said Paul.

Check out the official music video of Moira dela Torre for Home Credit’s “Para sa Life” campaign by visiting the brand’s official Facebook and YouTube accounts.

You Might Also Like

AirAsia Philippines launches 12.12 Holideals

Here are the top Southeast Asian Netflix Movies this Holiday

Globe launches Disney+ with a ‘World of Wonder’

What drives an entrepreneur to start a business?

Globe, TikTok search for the Ultimate Kmmunity PH Kreator

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
I have read and agree to the terms & conditions
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share this Article
Facebook Twitter Copy Link Print
Share
By RV Cuarto
Follow:
RV Cuarto is the founder and editor-in-chief of EveryTechEver, a startup team of writers and researchers. He started in tech journalism in the early days of 2012 as the founder of the successful tech site Nokia Revolution. His belt of experience spans across the industry, from consumer electronics, data operations, and cloud computing, with several brands including Dell, Nokia, Realme, and Huawei. He is also an HIV advocate and a public speaker. He spends his free time singing, playing mobile games, and experimenting with new recipes in his kitchen. Follow him on Tiktok.
Previous Article Nvidia launches GeForce RTX PCs and GeForce Esports PCs
Next Article Quipper to support schools’ transition to ‘next normal’
Leave a comment

Leave a Reply Cancel reply

Stay Connected

248.1k Like
69.1k Follow
134k Pin
54.3k Follow
banner banner
Create an Amazing Newspaper
Discover thousands of options, easy to customize layouts, one-click to import demo and much more.
Learn More

Latest News

Smartphones that have changed the way we shoot videos
Features Mobile
HONOR X9a 5G now available in PH, priced at Php 16,990
Mobile
ZTE Axon 40 Pro shots teased in the Philippines
Mobile
ZTE is making a comeback in PH with its Axon 40 series
Mobile
//

Your daily source of everything tech.

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Follow US

© 2022 EveryTechEver. Your daily source of everything tech. All Rights Reserved.

  • Privacy Policy
  • Terms of Service
  • Contact Us
Join us, Techies!

Subscribe to our newsletter and get your daily source of everything tech.

I have read and agree to the terms & conditions
Zero spam, Unsubscribe at any time.

Removed from reading list

Undo
 

Loading Comments...
 

    Welcome Back!

    Sign in to your account

    Lost your password?