As the Philippine automotive market accelerates toward smarter and more sustainable mobility, global automakers are reshaping how they operate locally. On January 26, 2026, GAC International Philippines, Inc. announced the strengthening of its direct local operations—an important move that reinforces its long-term commitment to the country and advances the ONE GAC strategy in the Philippine market.
The initiative underscores the company’s focus on investing in products, distribution networks, customer service, and operational capabilities to support sustainable growth in one of Southeast Asia’s most dynamic automotive markets.
Strengthening GAC’s Market Position in the Philippines
The Philippines continues to play an increasingly important role in the Southeast Asian strategy of GAC Group. As demand rises for intelligent mobility solutions, including hybrid and electric vehicles, GAC International Philippines is placing greater strategic emphasis on deepening its local presence.
By strengthening direct operations, the company aims to enhance organizational capabilities, improve operational efficiency, and elevate customer service delivery—ensuring closer alignment between global brand direction and local market execution.
Advancing the ONE GAC Brand Strategy
At the core of this move is the ONE GAC brand philosophy, which brings together GAC’s diverse product and business portfolio under a single, unified framework. In the Philippine market, this means integrating GAC MOTOR, AION, and HYPTEC under one cohesive GAC brand identity.
This strategy is built on three key pillars:
- One Unified Brand: A clearer, more consistent brand presence under GAC
- One Integrated Channel: Optimized sales and service networks for better efficiency and responsiveness
- One Unified Service Standard: A more reliable, customer-centric ownership and after-sales experience
Through ONE GAC, Filipino customers gain access to a broader product lineup and advanced automotive technologies, while local dealers and partners benefit from clearer direction and stronger growth opportunities.
Expanding the Product Roadmap with Hybrid and EV Models
Looking ahead, GAC International Philippines is preparing to introduce a new generation of vehicles tailored to local market demand. This includes the latest hybrid and electric models, aligning with the country’s shift toward cleaner and more efficient mobility.
Over the course of 2026, the company plans to launch six to eight new products, progressively expanding its portfolio and strengthening its competitive position. These launches highlight GAC’s long-term investment strategy and confidence in the Philippine automotive market.
Investing in Service Continuity and Local Infrastructure
Beyond products and branding, GAC International Philippines continues to reinforce its local operational foundations to support customers and partners nationwide. Ongoing investments focus on:
- Operational and process optimization to improve execution efficiency
- Dealer network support to ensure stable sales and after-sales operations
- Enhanced parts supply capabilities through localized warehousing and logistics improvements
The company confirmed that all authorized dealerships remain fully operational, with warranty coverage, aftersales services, and parts availability continuing without disruption—providing customers with confidence and peace of mind.
Driving Future-Ready Mobility in the Philippine Market
As GAC International Philippines advances under the ONE GAC strategy, the company remains focused on integrating global expertise with localized execution. By strengthening direct operations, expanding its product lineup, and elevating service standards, GAC is positioning itself to deliver high-quality, future-ready mobility solutions for Filipino consumers in the years ahead.
