This year, the focus on leveraging Artificial Intelligence (AI) to boost productivity is gaining significant attention. The landscape of personal computing is experiencing a major shift, marking the onset of a new era in technology. As AI evolves, it is increasingly becoming a part of our daily lives, impacting everything from search queries and digital creation to gaming.
Imagine a world where your laptop isn’t just a machine but a powerful partner that anticipates your needs, streamlines your workflow, and even unlocks hidden creative potential. AI laptops are becoming significantly accessible for the consumers across the world, and 2024 is shaping up to be their breakout year.
The power shift: AI processing on the edge
AI applications are gaining popularity, from intelligent image editing software to voice assistants that can translate languages in real-time. But these advancements often rely on cloud processing, leading to frustrating lag and, more importantly, security concerns.
“The growth of AI services and applications is particularly exciting because it’s shifting from a purely cloud-based model to a ‘cloud-plus-edge’ approach,”
Derek Chen, the Vice President of Global Business and Marketing of MSI laptops
This means processing power isn’t solely concentrated in massive data centers; it’s increasingly moving to the edge of the network – your laptop, in this case.
There are several advantages to this approach:
- Reduced latency: By processing data locally, AI applications on your laptop experience significantly less lag compared to relying solely on the cloud. This is crucial for real-time tasks like facial recognition or voice translation.
- Faster speeds: No more waiting for information to travel back and forth from the cloud. Edge AI allows for quicker calculations and overall faster performance. For example, MSI’s “MSI AI Artist,” designed specifically for AI-driven image creation, processes all calculations directly on the laptop. This results in image generation speeds up to seven times faster than traditional cloud-based processing (*1).
- Enhanced security: Sensitive data stays on your device, minimizing the risk of security breaches that can occur during cloud transmission.
explained Derek Chen, VP of Global Business and Marketing of MSI laptops
Users will notice not only faster performance but also extended usage time. Equipped with dedicated computing units for AI, the AI-powered laptops significantly reduce power consumption. For instance, MSI’s AI-powered laptops consume remarkably less power when running the commonly used background blur function in video conferences. This efficiency translates to longer battery life.
This trend is evident in the skyrocketing demand for AI interfaces directly on client devices like laptops. AI applications on personal computers are rapidly expanding, with their numbers doubling quickly. Companies like Microsoft, Intel, and Adobe are integrating AI into their apps to meet the growing demand for powerful AI capabilities. Intel forecasts that in the near future, more than 60% of new software and features will be AI-driven. For instance, over 500 AI applications are already optimized for Intel’s latest Lunar Lake processors.
AI laptops are predicted to take over 30% of the market share in 2025
This is where AI laptops come in. They are designed to handle complex AI tasks locally and on your device, eliminating the need for constant cloud connections. IDC, Canalys, Gartner, Digitimes, and other industry research institutes predict a staggering 30% market share for AI laptops by 2025, making it a clear indicator that the future of computing is intelligent.
A visionary approach to AI: MSI leverages AI for personalized computing
MSI laptops are perfect fits as your AI partner! MSI isn’t just a name in laptops, it’s a reputation for cutting-edge technology, exceptional performance, and reliable quality. For four consecutive years, MSI has been recognized as the top laptop brand in PCMag’s annual consumer survey, cementing its reputation in the high-end laptop market. MSI consistently excels in areas such as performance, innovation, service, and usability. With over 20 years of experience designing and manufacturing laptops, MSI boasts a rich history of innovation. In this new era of AI, performance, quality, and innovation are more important than ever, and MSI remains at the forefront of these advancements.
Anticipating the future, MSI has been investing in AI research and development since 2018. As early as 2022, MSI introduced the concept of the “Technological Singularity,” foreshadowing a major technological revolution. In 2023, MSI turned this vision into reality by launching its first generation of AI-powered laptops, marking the beginning of a new era in computing. By 2024, MSI had made a significant leap into the AI PC market, unveiling an impressive range of next-level AI laptops that have set a new standard in the industry.
A visionary approach to AI: MSI leverages AI for personalized computing
MSI laptops are perfect fits as your AI partner! MSI isn’t just a name in laptops, it’s a reputation for cutting-edge technology, exceptional performance, and reliable quality. For four consecutive years, MSI has been recognized as the top laptop brand in PCMag’s annual consumer survey, cementing its reputation in the high-end laptop market. MSI consistently excels in areas such as performance, innovation, service, and usability. With over 20 years of experience designing and manufacturing laptops, MSI boasts a rich history of innovation. In this new era of AI, performance, quality, and innovation are more important than ever, and MSI remains at the forefront of these advancements.
Anticipating the future, MSI has been investing in AI research and development since 2018. As early as 2022, MSI introduced the concept of the “Technological Singularity,” foreshadowing a major technological revolution. In 2023, MSI launched its first AI-powered laptops, and by 2024, it set a new industry standard with a range of advanced AI laptops.
“MSI began investing in AI research and development long before the concept became widely recognized,”. “Our initial vision was simple: to enable users to optimize their laptop’s performance effortlessly, eliminating the need for complex settings.”
Derek Chen, the Vice President of Global Business and Marketing of MSI laptops
“MSI has spent years developing intelligent, AI-driven applications, creating software and features designed to meet the needs of diverse users—whether gamers, creators, or business professionals. Our AI technology automatically adjusts to enhance the user experience across gaming, meetings, and online entertainment. By partnering with companies like NVIDIA and leveraging the latest technologies, we’ve built on years of experience. This dedication has allowed us to take a significant lead in AI development.”
Derek Chen, the Vice President of Global Business and Marketing of MSI laptops
MSI’s AI Engine simplifies the user experience by automatically adjusting performance, audio, visuals, and more, based on your usage habits and needs. It makes managing settings effortless with intelligent optimization.
When you start a video conference, MSI’s AI Engine activates noise cancellation, enhances camera quality, and ensures clear audio. It adjusts everything automatically, so you don’t need any technical knowledge—the AI handles it all. You can find more about these AI applications here: https://msi.gm/ai_pc
Along with the “MSI AI Engine” and “MSI AI Noise Cancellation Pro,” MSI has created several AI tools designed to help you be more creative.
If you’re feeling stuck on a project or can’t find the right image for a report, “MSI AI Artist” is here to help. This offline AI tool lets you quickly generate images with ease. “MSI AI Artist” is built specifically for the creative minds. You can create images from text or provide an existing image for the AI to produce similar-style artwork. It generates impressive JPG files and even layered Photoshop files, allowing you to tweak and adjust your work further ideal for sparking new ideas or finding the perfect illustration.
MSI also revealed that “MSI AI Artist” will soon let you control the system using natural language. Instead of searching through different programs and settings, you’ll be able to use simple, conversational commands. For instance, if you say, “Extend battery life,” the AI will automatically adjust settings to maximize battery performance.
When you have a large amount of documents or data to read and analyze, you can use the “MSI AI Chat.” It can quickly analyze the content, summarize the information, and answer your questions. This is a great tool to speed up your work. Since everything runs offline on your laptop, there’s no need to worry about privacy or leaking important information
Choosing your ideal AI partner: MSI laptops offer a wide range of options
Beyond its early investment in AI, MSI laptops have long been recognized for their exceptional innovation, quality, and robust R&D capabilities. As a result, industry leaders like Intel, AMD, and NVIDIA trust MSI laptops to showcase their latest advancements. These tech giants not only collaborate with MSI to create cutting-edge AI laptops but also grant MSI the privilege of launching these laptops months ahead of other brands. This makes MSI laptops the ideal platform for demonstrating the next generation of AI capabilities.
At IFA this year, MSI unveiled eight new AI laptops with Intel Lunar Lake and AMD Strix Point processors, meeting Microsoft’s Copilot+ PC standards and offering over 40 NPU TOPS of AI processing power. This ensures an enhanced AI experience with battery life that lasts an entire working day. With MSI laptops, you will be well-equipped to handle various AI applications. Hundreds of AI services are already optimized for these processors, ensuring you get the most out of your system’s performance and resources—and that number is rapidly growing.
For peak performance, MSI combines the latest AI processors with NVIDIA GeForce RTX graphics and Tensor Core acceleration, offering exceptional computing power for large AI tasks. This powerful combination enhances everything from gaming to software used by creators.
AI can greatly improve game graphics and smoothness, delivering stunning visuals and better gameplay. This performance suits AI developers for training large language models and creating AI-powered assistants. For creators, AI simplifies tasks like removing backgrounds or replacing objects in videos, streamlining the creative process and saving time. Handling AI tasks directly on the laptop ensures faster performance and keeps your data private. This powerful combination in MSI laptops offers the best AI experience for gamers, creators, and anyone seeking high-performance computing.
MSI provides laptops tailored for Gaming, Content Creation, and Business & Productivity, catering to eSports, video editing, 3D rendering, and professional needs. To find MSI’s AI-powered laptops, look for models with “AI” in their names. MSI’s AI laptop lineup covers a range of uses, so you can find the perfect one for your needs.
Your AI companion starts now
The future of computing is intelligent, with edge AI bringing processing power closer to you. At the forefront of emerging technology, MSI laptops are ready to empower you in the exciting new era of AI.
Your next laptop adventure awaits. Get an AI laptop today and be prepared for the next few years of AI-powered technology. For a laptop that boosts productivity, sparks creativity, and enhances your life, MSI is the top choice.
Learn more about MSI AI laptops: https://msi.gm/ai_pc
