Premier League club Arsenal and TCL have officially announced a major expansion of their partnership. Specifically, the agreement is now a multi-year global one. This move elevates the successful regional collaboration the two brands have shared since 2023. As a result of this expanded Arsenal TCL Partnership, TCL now becomes Arsenal’s Official Global Consumer Electronics Partner. Ultimately, this strengthens the connection with the club’s vast supporter base across many new international markets.
From Regional Success to a Global Vision
The Arsenal TCL Partnership initially began in 2023. At that time, it focused on regional activities in the UK, the Middle East, and Africa. The partnership has since built on two years of impactful content and strong supporter engagement. Consequently, the collaboration is now set to reach new heights. As a Global Partner, TCL will take the partnership into new international territories. This expansion, therefore, aims to deepen the connection with Arsenal supporters around the world. It also aligns with both brands’ shared values of progress, innovation, and excellence.
For more information on the club’s global activities, you can always visit the official Arsenal website.
What’s Next for the Arsenal TCL Partnership?
Following successful past activations like the “Inspire Greatness” campaign, supporters can expect even more compelling storytelling. The partnership is set to deliver a range of exciting new initiatives.
New Activations and Key Figures
- Bukayo Saka as TCL Ambassador: First, the partnership will prominently feature men’s first-team player, Bukayo Saka. The club has newly appointed him as a TCL ambassador, and he will lead upcoming campaigns.
- Women’s Team Integration: In addition, the collaboration proudly encompasses both the men’s and women’s first teams. This includes the incredibly successful UEFA Women’s Champions League-winning women’s side. The official UEFA website provides more details on this prestigious competition.
- Matchday Show Integration: Next, Arsenal’s flagship matchday show, Live from N5, will also see TCL product integration. This initiative will further connect and engage with the club’s global supporter base.
- Pre-Season Tour 2025: Furthermore, the Arsenal men’s first team will travel to Singapore and Hong Kong. This pre-season tour is scheduled for this summer. Hong Kong is notably home to TCL’s global headquarters. For this reason, it provides a unique opportunity for the club to engage directly with supporters. They can also create unique content in a key local market.
A Look Back at Partnership Highlights
The success of this global expansion certainly builds on a strong foundation. This foundation consists of several memorable past collaborations. Highlights to date include:
- Last year’s “Go Big with TCL” digital video commercial. It starred Bukayo Saka, Gabriel Jesus, and Mo Elneny and promoted the TCL XL TV collection.
- The “Inspire Greatness” video campaign with Mikel Arteta, Declan Rice, and Ben White. This campaign connected with communities both on and off the pitch.
- An exclusive Meet and Greet event with players in Dubai. The club held this for TCL customers and Arsenal supporters during a warm-weather training camp.
- Arsenal legend Robert Pires’ special visit to the TCL trade exhibit at IFA Berlin in 2023. IFA is the world’s largest home innovation and tech event.
- Last year, Invincibles defender Martin Keown also appeared as a special guest. He attended TCL’s regional product launch in Turkey, where he spoke to guests and staff.
Insights from Leadership on the Expanded Partnership
Leaders from both organizations shared their excitement about the expanded Arsenal TCL Partnership.
Arsenal’s Perspective on the Collaboration
Juliet Slot, Chief Commercial Officer at Arsenal, said: “We are immensely proud of our work with TCL. Indeed, this has laid the foundation for a new chapter in our relationship. It is also a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship. Together, we will work to achieve our goals. Importantly, our supporters will be at the heart of everything we do together.”
TCL’s Vision for the Global Stage
TCL CEO Peter Chen added: “We are proud to elevate our partnership with Arsenal to a global level. In fact, this marks a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion. As a brand, we commit to shaping the future of smart living. Therefore, this global partnership allows us to strengthen our connection with fans worldwide. We aim to deliver immersive experiences that unite the power of technology with the spirit of sport. Together, we look forward to building a lasting legacy. A legacy that inspires greatness across every corner of the world.” To learn more about TCL’s innovations, you can visit their official global website.
