Philippines, February 10, 2025 – Visa (NYSE: V) has teamed up with the Credit Card Association of the Philippines (CCAP) to boost financial education in the country. Visa will provide modules from its Practical Money Skills global platform to support CCAP’s training sessions, empowering Filipinos to make informed financial choices and promoting financial literacy and inclusion.
(L-R) Credit Card Association of the Philippines (CCAP) Executive Director Alex Ilagan, CCAP Chairman Rolando Ebreo, Visa Philippines Country Manager Jeff Navarro, and CCAP President Geraldine Liggayu
The partnership agreement was signed on February 6, 2025, with key Visa and CCAP executives in attendance, including Jeffrey Navarro, Country Manager of Visa Philippines; Rolando Ebreo, CCAP Chairman; Geraldine Liggayu, CCAP President; and Alex Ilagan, CCAP Executive Director.
“We’re excited to collaborate with CCAP to provide crucial financial education that makes digital payments more accessible to Filipinos. At Visa, we’re committed to driving financial inclusion, and by offering our education modules, we aim to equip individuals with the skills necessary for the digital economy,” said Jeffrey Navarro, Country Manager, Visa Philippines.
The initiative aims to boost financial literacy and promote cashless payments, offering a more seamless, secure, and convenient option. According to Visa’s latest Consumer Payment Attitudes Study, cash use in the Philippines has dropped to 87%, down from 96% in 2022. In 2023, 83% of Filipinos tried to go cashless, with 43% carrying less cash than the year before.
“CCAP is committed to promoting financial literacy and helping Filipinos make sound financial decisions. Partnering with Visa allows us to reach more people and guide them through the digital landscape, aligning with our efforts with the Bangko Sentral ng Pilipinas to promote responsible credit card use,” said Alex G. Ilagan, Executive Director, CCAP.
