TCL Electronics, the Triple Global Top 1 TV Brand and a global leader in consumer electronics and fresh air air-conditioning solutions, achieved a major milestone after securing four awards at the 61st Anvil Awards. Held on January 28 at Solaire Resort in Quezon City, the recognition marks TCL’s first-ever Anvil wins, placing the brand among the country’s most respected communicators.
The TCL Anvil Awards 2026 wins reflect the brand’s strong performance in public relations, corporate social responsibility, government relations, and marketing communications.
Four Award-Winning Campaigns That Made an Impact
At the 61st Anvil Awards Gabi ng Parangal, TCL earned recognition for programs that combine innovation, social impact, and strategic storytelling.
The TCL–TESDA Air Conditioning Training Program received a Gold Anvil under Public Relations Program for Corporate Responsibility and Good Governance. The same initiative also earned a Silver Anvil in the Government Relations category.
TCL also took home a Silver Anvil for its Olympic Basketball Project, recognized under Corporate Social Responsibility for empowering Filipino youth through sports and education.
Completing the lineup of wins, the TCL FreshIN 3.0 Campaign secured a Silver Anvil in Marketing and Brand Communication for its consumer-centric and experiential approach.
Building Skills, Communities, and Careers with TCL–TESDA
Headlining TCL Anvil Awards 2026 is the Gold-winning TCL–TESDA Training Center, a program designed to address the skills gap in the air-conditioning and climate control industry. The facility allows students to train using advanced TCL technology under direct mentorship from industry experts.
Manager Joseph Cernitchez, Deputy Marketing Director Shae Yu and Product Manager
for AC Operation Jasper Jing
The program introduced a structured enrollment-to-employment pathway, enabling graduates to become certified professionals within TCL’s own service ecosystem. This initiative demonstrates how brand leadership can translate into real workforce development and nation-building.
Empowering Youth Through Sports and Education
TCL’s Silver Anvil win for the Olympic Basketball Project highlights the brand’s commitment to youth empowerment. Held in Manila, the basketball camp gave aspiring athletes access to training, mentorship, and exposure across sports, education, and technology platforms.
The campaign reinforced TCL’s “Inspire Greatness” mission while expanding its reach beyond traditional product-driven communication.
Connecting with Consumers Through FreshIN 3.0
The TCL FreshIN 3.0 Campaign, another Silver Anvil winner, stood out for its immersive and multi-channel execution. By combining experiential activations, media engagement, and consumer education, TCL transformed a product launch into an interactive brand experience.
A key highlight was the TCL Cool Truck, which brought cooling demonstrations directly to high-traffic areas. Paired with skills training in partnership with TESDA, the campaign showcased TCL’s holistic approach to innovation, technology, and community impact.
A Growing Legacy in Philippine Communications
The 61st Anvil Awards, organized by the Public Relations Society of the Philippines, honor outstanding public relations programs evaluated by a multi-sectoral jury of industry leaders, academics, and professionals.
For TCL Philippines, the TCL Anvil Awards 2026 wins signal a new chapter. Under the leadership of CEO Peter Chen, the brand continues to pursue technical excellence and elevated storytelling, guided by a trailblazer mindset focused on innovation and meaningful engagement.
As TCL looks ahead, upcoming initiatives will continue to reflect its commitment to quality, service, and inspiring greatness for Filipino consumers and communities.
