Sony today announces a first with the FE 28-70mm F2 G Master (SEL2870GM) – a premium E-mount lens boasting a large aperture of F2 across the entire zoom range to achieve beautiful bokeh, high resolution, and unrivaled autofocus for both stills and video, with sharpness and contrast to rival prime lens quality. All these are completed in a compact, lightweight, and well-balanced design that gives professionals and creators the ultimate freedom to capture various scenes with just one lens where no shots can be missed including portraits, weddings, sports, documentaries, and cinematic video.
Philippine Sony Alpha Pro Pilar Bonnin shared SEL2870GM shots on Facebook, praising its prime-like versatility, dreamy bokeh, sharpness, and creative F2.0 blur.
Sharp, refined rendering in a unique constant F2 standard zoom lens
The FE 28-70mm F2 G Master is the first G Master standard zoom lens with a constant F2 aperture making it ideal for both stills and video with extraordinary creative scope. Advanced design and optical simulation result in a zoom quality that rivals prime lenses with three XA (extreme aspherical) elements manufactured using original techniques to ensure high corner-to-corner resolution at F2 throughout the zoom range. Floating focus also allows sharpness, even at close focus down to 0.38 m/1.25 ft throughout the zoom range.
Sony’s Nano AR Coating II and advanced optics ensure clarity and soft bokeh with XA elements and an 11-blade aperture. What’s more, the Super ED (extra-low dispersion) and ED glass elements effectively reduce chromatic aberration.
A compact, lightweight lens packed with superb optics and functionality
The FE 28-70mm F2 G Master combines top-tier optics, XD motors, and a compact 918g design for stress-free, high-quality shooting.
Precise, tenacious AF tracking with instant response
Four XD (extreme dynamic) linear motors and the latest algorithm precisely control the large and heavy focus group. It delivers reliable focus tracking and instant response, which are essential for weddings or sports events where every frame counts.
This lens is fully compatible with the α9 III ‘s high-speed continuous shooting with AF/AE tracking of up to 120 frames per second3, with tracking continued even whilst zooming.
Designed for refined, expressive movie production
By using the latest optical technology, Sony’s newest lens effectively subdues focus breathing, resulting in refined movie imagery. Rack focus and zoom effects can be used with
Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary depending on the lens used in the AF-C focus mode. Refer to Sony’s lens compatibility support page for details.
The F2 aperture delivers smooth, natural depth-of-field transitions and precise focus, ideal for high-frame-rate 4K 120p or FHD 240p recording. Advanced XD motors and a quiet aperture unit ensure breathing compensation and stability with α series’ “Active Mode.”
Operability and reliability that support professional needs
Important control functions include Linear Response MF for intuitive manual focus, adjustable zoom ring torque, and an aperture ring with a click ON/OFF switch. There are also two customizable focus hold buttons, an iris lock switch, and an AF/MF switch. The filter diameter is 86 mm, and the lens hood has a window for easy variable filter operation, designed with users in mind.
Buttons and switches feature silicone gaskets, the lens mount includes a rubber ring, and all other critical areas are precisely and carefully designed to prevent the intrusion of dust and moisture to ensure maximum reliability in challenging outdoor conditions. A fluorine coating on the front element effectively repels contaminants and makes cleaning easy.
Availability and Early Bird Promotion:
Professionals and creators centered on portraits, sports, movies, and live events may avail of the early bird promotion from December 9, 2024 – January 31, 2025, where they can get one (1) Nitecore BB2 Lens Blower worth PHP 4,990 and one (1) Sony GM Premium Items
- Depending on the camera and settings used.
- See camera compatibility info at: https://www.sony.net/dics/breathing/
- Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations.
- Compatible models only
- Not guaranteed to be 100% dust and moisture proof
Package worth Php 6,000 for each FE 28-70mm F2 G Master purchased. The promotion is available in all participating Sony Centres and authorized retailers nationwide.
