Sony is showcasing its latest innovations at CES® 2025 under the theme “Creative Entertainment Vision,” outlining its long-term goals. At the press conference on January 6, Hiroki Totoki, Sony’s President, introduced new initiatives to enhance creative freedom. These included an advanced vehicle processing system and cutting-edge spatial content creation technologies. The company spotlighted projects aimed at expanding its fan base, including a “Ghost of Tsushima: Legends” anime and the new “Crunchyroll Manga” app. It also shared updates on “The Last of Us” season 2.
In collaboration with Roger Goodell, Commissioner of the US National Football League, Sony discussed the latest advancements in sports entertainment. The partnership highlighted new opportunities for enhancing fan experiences. Sony Honda Mobility introduced its new electric vehicle, the “AFEELA 1,” as part of its ongoing innovation push. Sony will release the vehicle in 2025.
Totoki concluded the press conference by highlighting Sony’s commitment to collaborating with creators, partners, and its teams. The goal is to build infinite realities that spark imagination and create boundless experiences. The press conference can be viewed on Sony’s official YouTube channel: Link.
Booth Overview Dates: Tuesday, Jan. 7 to Friday, Jan. 10, 2025 Venue: Las Vegas Convention Center, Booth #20800
Main Exhibits At the booth, Sony will focus on the latest technologies under its “Creative Entertainment Vision,” designed to unleash creativity and maximize the potential of IP. The booth organizes around three key themes: “Creativity Unleashed,” “Boundaries Transcended,” and “Narratives Everywhere,” showcasing groundbreaking initiatives like the PXO AKIRA vehicle processing system, the XYNTM spatial content creation platform, and an immersive experience based on “Demon Slayer: Kimetsu no Yaiba Infinity Castle.” Visitors will also experience innovative content like the LEGO® Horizon Adventures™ music video and a location-based entertainment concept based on “The Last of Us.”
For more details, visit Sony’s official CES 2025 website and download press materials and images here.
