At the latest installment of The Blueprint by Globe, Globe AT HOME introduced its newest innovation: Globe AT HOME Built-in Broadband, a move that positions fiber connectivity as a ready-to-use utility in new property developments.
Taking the stage, Abigail Cardino, Vice President and Brand Head of Globe Broadband Business, emphasized a bold vision—treating fiber like water and electricity. Instead of waiting days or weeks for installation, homeowners can now enjoy seamless high-speed internet from day one.
Fiber as a Utility, Not an Afterthought
The Globe AT HOME Built-in Broadband initiative integrates fiber ports directly into newly constructed residential properties. This eliminates post-build drilling, scheduling delays, and setup friction. As a result, residents can connect instantly once they move in.
With GFiber Plans delivering speeds of up to 2.5 Gbps, Globe combines high bandwidth capacity with the latest Wi-Fi 7 modem and 5G Wi-Fi backup for an always-on experience. These technologies power smart homes equipped with Home AI and IoT systems that dynamically allocate bandwidth.
Whether households are streaming 8K content, gaming in high resolution, or running multiple smart devices simultaneously, the infrastructure is built to support seamless performance.
Introducing Gold Standard Service with the 24-Hour Rule
Beyond infrastructure, Globe reinforced its commitment to customer experience through its newly launched Gold Standard Service.
Anchored on a simple 24-Hour Rule, customers are guaranteed installation, modem upgrades, or repairs within 24 hours. This service model is supported by proactive monitoring and real-time alerts via the GlobeOne app.
To further enhance reliability, Globe deploys its dedicated CARE Squad to help optimize intelligent home ecosystems. Meanwhile, the CARE-AVan initiative brings mobile service units directly into communities, offering on-the-spot installations, upgrades, and device demonstrations.
According to Abigail Cardino, Globe’s goal is to deliver not just fiber, but a worry-free digital home experience. By reducing downtime and prioritizing fast resolutions, Globe aims to give families what it calls “Digital Peace of Mind.”
Redefining Home Connectivity in the Philippines
By eliminating technical friction through innovations such as Auto Band Steering and seamless mobile-to-home data integration, Globe AT HOME Built-in Broadband is reshaping how connectivity fits into everyday Filipino life.
The launch underscores Globe’s broader commitment to reliable, inclusive, and intelligent connectivity. Rather than focusing solely on speed, the company is positioning consistency and service excellence as its defining standards.
For more information, visit: https://www.globe.com.ph
