By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
EveryTechEverEveryTechEver
  • News
    NewsShow More
    Visa Contactless Payments Now Live at All MRT-3 Stations
    July 28, 2025
    Power Mac Center Masterclass: Free Workshop and Win an iPad!
    July 3, 2025
    Acer Philippines: Still #1 Thanks to a P-Pop Powerhouse
    July 2, 2025
    Solar Energy Financing in Philippines: Billease & Blueshift Partner
    June 19, 2025
    Igloo Tech Solutions Launched to Modernize SEA Insurance Operations
    June 3, 2025
  • Tech
    • Mobile
    • Computing
    • Auto
    • Cybersecurity
    • FinTech
  • Gaming
    GamingShow More
    AOC Days 2025: Get a FREE Monitor and Other Epic Rewards!
    August 7, 2025
    Acer
    Acer Leads Notebook Markets in the Philippines
    March 29, 2025
    NVIDIA GeForce RTX 50 Series: Dual Front Fans Design Return?
    January 5, 2025
    New ASUS ROG Swift OLED: 4K 240Hz Gaming Monitor Unveiled
    January 5, 2025
    Thunderobot ZERO Gaming Laptop Debuts at CES 2025
    January 5, 2025
  • Lifestyle
    • Entertainment
    • Shopping
    • Appliances
    • Wellness
  • How-To
  • Reviews
    ReviewsShow More
    Xiaomi Smart Band 10 Review: The New King of Wearables?
    Redmi Note 14 Pro+ 5G Review: The Midrange King of 2025?
    Aurvana Ace 2 Review: Creative’s Comeback Earbuds Impress
    Marshall Major V Review: 100+ Hours of Playtime & Bold Sound
    Marshall Minor IV Review: A Premium Pair of Earbuds with a Vintage Touch
  • About Us
    • Contact Us
Search
© 2023 EveryTechEver. Your daily source of everything tech. All Rights Reserved.
Reading: Epson embraces “Engineered for Good” as new purpose-driven brand message
Share
Sign In
Notification Show More
Font ResizerAa
EveryTechEverEveryTechEver
Font ResizerAa
Search
  • News
  • Tech
    • Mobile
    • Computing
    • Auto
    • Cybersecurity
    • FinTech
  • Gaming
  • Lifestyle
    • Entertainment
    • Shopping
    • Appliances
    • Wellness
  • How-To
  • Reviews
  • About Us
    • Contact Us
Have an existing account? Sign In
Follow US
© 2023 EveryTechEver. Your daily source of everything tech. All Rights Reserved.
EveryTechEver > Blog > News > Epson embraces “Engineered for Good” as new purpose-driven brand message
News

Epson embraces “Engineered for Good” as new purpose-driven brand message

Epson’s evolution from “It’s in the Details” to “Engineered for Good” marks a strategic leap towards a sustainable-driven future.

Team EveryTechEver
Last updated: June 3, 2024 4:20 PM
Team EveryTechEver
Share
2 Min Read
SHARE

Global technology leader, Epson, has unveiled its revitalized brand message, “Engineered for Good” in Southeast Asia. This pivotal shift underscores Epson’s commitment to marry innovation with purpose by co-creating cutting-edge technology solutions that contribute towards a sustainable future.

In an era where brands are distinguished by their values and aspirations, Epson redefines its identity to champion sustainability and meaningful innovation. The shift from its former brand message “It’s In the Details” heralds a new purpose for Epson to go beyond product excellence and leverage on technology as a way to enrich communities. Epson’s corporate philosophy of ‘sho-sho-sei’ – or, ‘efficient, compact, and precise’ in Japanese – also aligns with this new brand message.

“The actions of individuals and businesses, no matter how small, will play an important part in helping Southeast Asia achieve a sustainable future. Epson recognizes that sustainability is a foundational element of responsible business practices. Hence, it is important that we communicate and advocate the use of Epson’s eco-efficient technology which helps reduce energy consumption, enhance productivity, and minimize the overall environmental impact of every Epson product,” shares Tan May Lin, Regional Director of Brand and Communications, Epson Southeast Asia.

“Our ‘Engineered for Good’ brand campaign reflects Epson’s unique philosophy of delivering efficient, compact, and precise innovations. By further embracing innovation, we aim to combat global environmental challenges and societal issues, to enrich people’s lives and contribute to a better world.”

- Advertisement -

This brand shift also builds on Epson’s momentum towards its Environmental Vision 2050, which stipulates a goal to become carbon negative and underground resource-free by 2050. At the end of 2023, Epson Southeast Asia adopted 100% renewable energy at all major sites and factories worldwide, including the Batangas plant in the Philippines. Specifically in Southeast Asia, Epson also completely phased out laser printers at the end of 2023, due to laser technology’s limited ability to make significant steps towards improved sustainability compared to inkjet printers.

TCL’s Innovative Lineup Sets New Standards Designed to Inspire Greatness at IFA 2024
Marshall Monitor III A.N.C. Enhanced Sound and Long Battery Life
Axgon PH is VP Choice Awards’ PC Accessory of the Year
Acer Day 2024: Unlocking Infinite Possibilities Through AI
Upcoming Launch of Nothing Phone (2a) Community Edition

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
I have read and agree to the terms & conditions
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Copy Link Print
Share
ByTeam EveryTechEver
Zup Techies! Team EveryTechEver is our admin account for Press Releases. You can get in touch with us at press@everytechever.com.
Previous Article Ramp Up Your Vlogging and Gaming At The TECNO 6.6 Sale!
Next Article Meet the Titan of Immersive Display with TCL’s 115″ X955 Max Premium QD-Mini LED TV
Leave a Comment Leave a Comment

Leave a ReplyCancel reply

Stay Connected

235.3kFollowersLike
69.1kFollowersFollow
11.6kFollowersPin
56.4kFollowersFollow
136kSubscribersSubscribe
4.4kFollowersFollow
- Advertisement -
Ad imageAd image

Latest News

Acer Day 2025: SB19 & Sarah Geronimo’s First Live Collab
Lifestyle
August 19, 2025
New Samsung Monitors in the Philippines: Guide to the 2025 Lineup
Monitors
August 19, 2025
Kontrabida Academy: Barbie Forteza and Eugene Domingo Team Up in New Netflix Series
Entertainment Lifestyle
August 16, 2025
POCO M7 Price in Philippines Starts at ₱6,999 for 8.18 Launch
Mobile
August 16, 2025
//

Your daily source of everything tech.

//

We influence 20 million users and is the number one business and technology news network on the planet

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

EveryTechEverEveryTechEver
Follow US
© 2023 EveryTechEver. Your daily source of everything tech. All Rights Reserved.
  • Privacy Policy
  • Terms of Service
  • Contact Us
adbanner
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?