MANILA – Acer continued its dominance in the Philippine market for consumer and gaming notebooks in 2024, securing a total market share of 35.7%, according to GfK survey data. The company led with a 34.2% share in the consumer notebook category and an impressive 40.6% share in the gaming notebook segment. This means that one in every three laptops in the Philippines is an Acer.
Several key factors contributed to Acer’s success. Offering the best-value products and expanding its sales coverage played a significant role. Additionally, Acer’s strategic marketing campaigns and its ability to adapt quickly to emerging trends gave it a competitive edge. The brand’s appeal to the younger demographic was further enhanced by the strong presence of brand ambassadors like SB19 and G22, who helped Acer connect with its target audience.
Acer also reinforced its leadership in the gaming category, especially through its Predator Gaming series. The company’s deep involvement in the esports community, including hosting major events like the Asia Pacific Predator League, helped cement its reputation as a key player in the gaming industry. Acer’s focus on high-performance gaming notebooks has resonated strongly with gaming enthusiasts across the Philippines.
“These initiatives have enhanced our brand equity and made Acer a trusted name in the market,” said Sue Ong-Lim, Managing Director of Acer Philippines. “As we move into 2025 and beyond, we are committed to offering even more innovative products and experiences for our customers.”
Acer’s strong nationwide presence, both through Acer Concept Stores and authorized dealers, alongside its online presence on platforms like Lazada and Shopee, has played an integral role in its continued market leadership.
For more details, visit Acer’s official social media pages or their website at www.acer.com.
