Acer Philippines continues its reign as the undisputed leader in the country’s personal computer market. According to the latest data from market research firm GfK, Acer captured the top spot in the first quarter of 2025 with an impressive 35.7% total market share. In fact, this dominance extends across key segments, reinforcing the brand’s strong position with Filipino consumers.
Acer Philippines has once again proven its dominance in the local personal computer market, securing the top position in the first quarter of 2025. The brand’s success isn’t just a matter of numbers; it’s a story of smart strategy, and at the heart of it is a powerhouse partnership with the “Kings of P-pop,” SB19.
By the Numbers: A Market Leader
According to the latest data from market research firm GfK, Acer’s lead is undeniable. In fact, their Q1 2025 performance highlights a comprehensive market command:
- Total PC Market: 35.7% market share
- Consumer Notebooks: 34.2% market share
- Gaming Laptops: An impressive 40.6% market share
Furthermore, Acer continued this strong momentum into April, capturing a 36% market share in the notebook segment. This consistent performance begs the question: how do they do it? Acer credits its success to a multi-faceted marketing approach, with strategic brand ambassador partnerships proving highly effective in strengthening their local branding efforts.
The SB19 Effect: A Powerhouse Partnership
The prime example of this winning formula is Acer’s collaboration with SB19. This partnership has been instrumental in keeping Acer Philippines relevant and deeply connected with its customer base, especially the younger, tech-savvy demographic. Their relationship, which began even before the group’s official ambassadorship in 2021, is built on a foundation of shared values.
“Our partnership with SB19 works because we share the same values and energy,” said Sue Ong-Lim, Managing Director at Acer Philippines. “Also, the group’s strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers.”
More Than an Endorsement: A Deepening Bond
This synergy extends far beyond local campaigns. For instance, Acer recently co-presented SB19’s “Simula at Wakas” world tour stop in Taiwan, connecting with the group’s massive international fanbase. The members also visited Acer’s Taipei headquarters as “one-day employees,” getting a firsthand experience of the brand’s latest innovations.
During the visit, Acer Chairman and CEO Jason Chen personally met with the group, gifting each member a high-performance Predator Helios 18 gaming laptop. They also tried out new tech like the FreeSense Ring smart wearable and participated in a design workshop, brainstorming ideas for future products.
As this partnership marks its fifth year, both Acer Philippines and SB19 look forward to a future filled with more fruitful collaborations. Ultimately, it’s a testament to how the right partnership can solidify a brand’s position as the undisputed market leader.
